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 How to Sell in a Store  
 Manual for clothing and footwear  

    
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The contents are drawn from the successful training activity 
of Vittorio Galgano, 
Chairman of the company OTTANTAVENTI, for some of the most important clothing companies. Read:
(PDF, wait some seconds after having clicked):

Index and Introduction

Chapter seven "How to handle objections"

Send us your comments!

Buy it now on-line!
 
HOW TO SELL IN A STORE - MANUAL FOR CLOTHING AND FOOTWEAR 
published by Ottantaventi and written by Vittorio Galgano
Eur 12,50

The book is very practical, concrete and contains powerful suggestions easy to apply.

It demonstrates easily and pleasantly how to:

Welcome customers into a shop and manage different situations;
 
Evaluate customers, after acquiring useful information from their look and style;
 
Interpret static and dynamic body language;
 
Listen and talk in a psychologically correct way;
 
Plan the sale and show the items; handle objections;

Lead the customer to the purchasing decision;

Cross sell and up sell;
 
Say goodbye enhancing the best impression;
 
Manage returns and complaints;
 
Improve your customer service; 

Have an effective shop window.

 

 

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